08-Nov-2015 02:00

Internet dating profile help

"I work a lot, and so does everyone here in our open-plan office. So she hired Laurie Davis, of e Flirt Experts, dropping $225 for a profile makeover, ghostwritten e-mails, and advice. "It's your salary, your financial information—someone else just writes it up for you, and you approve it," she says.Suddenly, she was meeting the type of guys she was looking for—"solid career, athletic and adventuresome, honest, at least 5'8", without too much baggage ..." she ticks off a partial list. Right, she's had a few good dates, which is a few more than she had when she was doing her own legwork. Not an apt analogy, says Mark Brooks, founder of Online Personals Watch, which monitors Internet dating trends.

Vi DA's ghostwriters interview clients for two hours, create a profile, filter potential suitors, send flirtatious e-mails, and set up dates—all for a monthly fee of up to $1,200."We spend at least 40 hours a month working for each client," says Valdez."It's a full-time job for us so it doesn't have to be a second job for them."Nancianne Sterling, CEO of Target Love, a D. area—based outsourcing shop, says women who go for the full-package treatment "tend to work a lot and do nice things for themselves. They pay people to clean their house and do their laundry.They can afford to off-load the things they don't have time to do themselves."One such woman is Monica Astley. The whole thing was stressful," says the 40-ish New Yorker.Six months after setting up her profile on match.com, Leila Myers was confounded by the response she was getting. It was funny, until it wasn't," says the 30-year-old Bostonian.She was looking for men within 10 years of her age, who were into music and culture and "could complete a sentence." Instead, she got Harley riders who'd passed the half-century mark.

"I tweaked my profile here and there, but the process was eating up an hour a night," says the health-insurance analyst.

"I wouldn't have minded if it were getting me somewhere, but it wasn't," she says. The last thing I want when I get home is to look at another one." So Myers did what any hardworking gal would do: She hired someone to do it for her.

The online dating industry is expect- ed to gross $1 billion in the U. next year, and many of its 40 million users have more cash than time.

Faster than you can sing "I Want to Be a Billionaire," marketers are leaping to their aid, offering everything from profile critiques to top-to-bottom outsourcing.

(Ghostwriters set up the account, attempt matches, engage in e-banter—do everything but show up at Starbucks in a red scarf.) A main target?

Successful women who would rather spend their precious free hours with a great guy than with their Mac Book."Our clients' main weak point is time," says Scott Valdez, CEO of Atlanta-based Virtual Dating Assistants (Vi DA), who has seen his female subscribership leap from 20 to 40 percent since he opened shop last year.

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